Why Small Businesses Need to Be Marketing on Facebook
Social Media has - to state the obvious - blown up.
In the past 5-10 years, the growth has been staggering. Facebook today has over 2 Billion Users. And 1 Billion of those users are on the platform every single day.
Instagram is approaching 1 Billion users, Twitter has close to 400 Million, and Snapchat is approaching 300 Million. And the growth is not stopping any time soon! This is a critical opportunity for business owners to take advantage of.
No longer is social media "just another way" for businesses to market products and services... it has become the most important medium of marketing in the 21st Century.
Let's consider Facebook specifically, because it is the most popular, best understood, and most profitable platform. Look at its growth chart below.
Here are some fun statistics about the staggering growth of Facebook (source):
- People access Facebook an average of 8 times per day
- People spend an average of 35 minutes on Facebook each day
- People aged 18-29 are the most prevalent Facebook users (Age 65+ is the least)
- Facebook has over 2 Billion users, and more than 1 Billion daily active users
- Highest traffic occurs mid-week between 1 to 3 pm
- 50% of 18-24 year-olds go on Facebook when they wake up
- A post at 7pm will result in more clicks on average than at 8pm (higher engagement)
As a small business, you can use this valuable information as insights into how to market more effectively on Facebook. What time of day should you post? Consider between 1 and 3 PM in the middle of the week, or at 7 PM for higher engagement (click the link for our article on how to increase engagement).
You may want to try posting in the morning if you are marketing to the 18-24 year old demographic. Get creative and experiment!
You never know what you may find out about the platform simply by trying out new or different things.
What does this mean for me as a small business?
It means there is a gigantic opportunity for you to leverage the power of social media to engage with your fans and customers, and tell the story of your brand.
When you tell your story, it creates an emotional connection with your brand. This connection is what makes people buy from you.
It's not guaranteed, but it's much better than sitting on the sidelines. Don't miss out. Use the power of social media for good!